Esther is smiling and wearing a green dress sitting on a white couch with a large green plant in the background.

FUNDRAISING STRATEGY FOR SMALL AND MID-SIZED NONPROFITS ACROSS CANADA AND US


A shield-shaped badge with a white and light green background. It features the text 'TRAUMA OF MONEY METHOD™' at the top, 'CERTIFIED PRACTITIONER' in the middle, and a black 'M' logo at the bottom.

You’re an Executive Director who’s

  • staying late to submit grant applications

  • sending donor thank you emails weeks after you meant to and…

  • running a fundraising program that lives on a Post-it note….on the side of your desk.

This is not a fundraising strategy.


I build one that fits how your organization actually works and leaves your team with the skills and confidence to keep it growing.

30 minutes. No pitch. You’ll leave with at least one clear idea of where to focus next.

Most Executive Directors I work with are not failing at fundraising.

They are doing it without the systems, the clarity, or the organizational support it requires.

The problem is rarely from a lack of effort. It is structure. Fundraising has been sitting on one person’s desk when it belongs to the whole organization.

Fundraising Foundation Intensive

12 -month retainer- $5,000 per month

For Executive Directors who need fundraising staff but cannot hire a manager or director.

You get strategy and implementation together, for twelve months, at a fraction of the cost. Your team carries it forward when we are done.

Three ways to work together

Executive Director Messaging Kit

3-month engagement- $25,000 flat fee

For EDs who are brilliant at the mission and uncomfortable with the ask. The funder emails and you stare at a blank page. The board meeting is tomorrow and you have nothing ready.

The ED Messaging Kit fixes that before it happens. Board updates, grant reports, donor appeals, and website copy. Written in your voice, grounded in your data.

Case Clarity Lab

6-8 week cohort-$1,200-$2,000 per organization

Most organizations struggle to answer one question: why should someone give to us and not someone else.

The Case Clarity Lab is a cohort program for smaller nonprofits who need to figure that out. You leave with an elevator pitch and core messaging you can use immediately.

client impact

PAST SPEAKING ENGAGEMENTS

  • Logo of the Association of Fundraising Professionals with blue text and gold swoosh design.
  • A logo featuring a lightbulb with a plant inside, with birds flying around, and the text 'Little Big Fund' to the right.
  • Logo for the Washington State Nonprofit Conference featuring a red apple outline with a heart inside and green text.
  • Logo with three green circles containing the letters M, N, A in bold, and the text "Montana Nonprofit Association" underneath.
  • Logo featuring a pink heart with a brown and orange eye design, followed by teal text that reads 'community·centric fundraising'.
  • Logo of Dr. Bronner's Family Foundation with text in blue and a multicolored line beneath the name.
  • A circular logo for the Ethical Nonprofit Summit on September 19-20, 2024, featuring three people with backpacks walking towards planets and stars in space against a vibrant orange and blue background.
  • Logo of Community Food Centres Canada with circular green and black graphic resembling a stylized food or community symbol and the text 'community food centres CANADA good food is just the beginning'
  • JSL logo with red background and white letters
  • City Thread logo with circular design and company name to the right.
  • Action Canada for Sexual Health & Rights logo with a stylized flower symbol and black background
  • Humane Canada logo featuring a stylized illustration of a dog, a cat, and a rabbit, with the organization name in black text and a red line separating "Humane Canada" and "Animaux Canada".

Want to read about how I work before you reach out?

Close-up of a green houseplant with large leaves next to a round table holding a gray pot with a small cactus, and some books.
Esther wearing a white suit, sitting on a white couch, smiling, with her hand resting on her chin.

I work with Executive Directors across Canada and the US to figure out what is actually broken, build the strategy to fix it, and make sure fundraising becomes shared work across the whole organization.

30 minutes. No pressure. You will leave with at least one clear idea of where to focus next.

The fundraising is not going to build itself.

Work with Esther.

COMMUNITY-CENTRIC FUNDRAISER.
STRATEGIST.
ADVOCATE.
SPEAKER